Tuesday, 15 May 2007

The Milk of Human Kindness?

Corporate Pr who’s words turn to bitter ashes in their mouth and who’s teeth will fall out because they told one lie too many. of the week
Robin Tickle.

Q: Should we still boycott Nestle et al ?
A: yes!


Piece in G2 today which careful lays out how large food manufactures are systematically bypassing legislation to prevent them promoting formula baby milk over breast feeding.

The article is balanced and seemingly well researched with interviews with mothers of sick children, doctors at clinics and government officials in Bangladesh who’s job it is to try stop these companies breaking or dodging laws.
One of the most annoying bits of the whole thing is when the press officer for Nestle “Robin Tickle denies that tear-off pads equate to promoting Lactogen. In fact, he says, the device is "essentially a safety measure. The pads are distributed as information to healthcare workers which ... is allowed under the code. Individual sheets of these are then indeed handed over to mothers, but only after the infant formula has been prescribed by a doctor."

You can see him in is ill fitting suit, smarmy hair cut, reeking of fag smoke sat at his semi-plush desk in sunny Croydon, a house full of Ikea furniture in New Addington, grim honeymoon picture from Mauritius on his desk, a bag of oversized head golf clubs in the boot of his bottom of the range Audi. Speaking this tripe and still believing he’s a good guy, “at least I don’t sell cluster bombs” I bet he thinks, with his long list of excuses to trot out at neighbour’s barbecues, when they rib him about “junk food”, as they all chew on their farmer’s market organic sage and apricot bangers, necking Tesco warm chardonnay. How can they live?

So what can we do?

Well don’t buy Nestlé stuff (a mea culpa for my promotion on my other page it was a moment of weakness) this page will give you the details.
http://www.babymilkaction.org/
Any spammers could send their junk to address bellow.
nestleukpressoffice@uk.nestle.com
You could write to Nestles at their cheery stalag in Croydon and ask them how they sleep at night.

Nestlé UK Press Office, St George's,House, Park Lane,Croydon, CR9 1NR

I also think on a cultural level we should go back to calling Nestlé “Nestles” (rhymes with trestles).

This is a good idea for two reasons
1. Its faintly childish (they do make sweets after all).

2. And also it will reduce their caché, at the moment they sound a bit posh like Condé Nash or Givergncy, Nestles sounds like a grotty night club or cheap and cheerful greasy spoon and it will wind the bu##ers up more than not buying Branston pickle and Caramac.

One last corporate Irony Nestles logo is picture of a mother bird feeding her young.

3 comments:

Alastair Gittner said...

As someone who has been boycotting Nestles for a long time now (to be fair it was my ex-wife who alerted me to this) I have been badgering my wife whenever she drinks her "baby killing coffee", its even easier now, as my one weakness was Nesquik which I bought occasionally for my children can now be replaced with a TESCO own brand product. Things to think about though...Kit Kats are Nestles and their holding company also own Body Shop (A huge whopping irony in their I think)

Spitting Mad said...

"Nestles sounds like a grotty night club or cheap and cheerful greasy spoon"

Hehe, brilliant plan. I remember spoonfuls of Nessles milk as a child. It will always be Nessles to me.

xx

Gayle said...

Thats it...the Shredded Wheat has to go....